"Tell the Most Embarrassing College Story. Win $100" - reads the flyer that attracts four college students to an otherwise routine psychology experiment. Unbeknownst to her partner, one of the moderators for the experiment has posted these flyers all around campus, knowing that the promise of cash is too much for a broke student to pass up. Through flashbacks and hazy recollections, this extra incentive is revealed as each participant tries to top the others in an all-out attempt to prove they are worthless and worthy of the money.